Why MicroStrategy Keeps Buying Bitcoin

On March 12, Michael Saylor, CEO of MicroStrategy, announced that the company had accumulated another 362 bitcoin, worth $15 million, adding to its huge treasury of BTC. At this point, Saylor and MicroStrategy have demonstrated to the market that they feel the dollar price relative to bitcoin is irrelevant — they will accumulate bitcoin at any price.

The strategy behind this feverish accumulation is quite simple, really. Saylor has articulated that he believes the best way forward for the company is not to do anything else other than focus on its strengths: selling business intelligence software, taking its profit and storing value… just not in dollars.

In an interview late last year, CNBC host Melissa Lee asked Saylor the question “Are you a software company or a bitcoin hedge fund?” Saylor responded decisively.

“We do have a software company generating cash, but if we simply swept the cash into fiat currency and allowed it to debase at 15 percent per year, we’d be losing as much on the balance sheet as we generated from the P&L, so that didn’t make sense,” he responded. “[Bitcoin] looks like it’s emerging as the primary treasury reserve asset for people that are looking for some way to avoid the great monetary inflation.”


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