Travala.com (AVA), a crypto-friendly travel booking operator, has announced an additional option for travelers to pay for booking through Monero (XMR). Although XMR may not be very popular with real-world platforms, the privacy-oriented cryptocurrency has made an impression with Travala, which has a good relationship with other crypto assets.
However, the integration of the token and its acceptance by Travala will be made possible via Binance Pay.
Monero (XMR) still controversial
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Monero has always been a controversial crypto-asset due to its privacy-focused nature that allows the use of the coin for criminal and fraudulent transactions.
The coin is the most preferred option for many scammers and cybercriminals who are looking to extort their victims.
This integration of Monero is very rare in the industry, as many real-world platforms are skeptical about privacy-oriented tokens due to their regulatory issues. To kick-start the adoption, Travala has already launched a promo campaign for present and intending customers who are proponents of the Monero token.
According to the promo announcement, travelers who pay for the Travelex (AVA) services using XMR will be eligible for 10% cashback in Travel credits.
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Travala grows in revenue
Travala is the first to have enrolled in the program as a major partner. In February, Travala revealed its services have attracted many in the industry, as its customer-base keeps growing. It announced that its monthly revenue for February rose by 137% to $1 million.
Travala has also partnered with other cryptocurrencies in the past. As it stands, the travel agency has integrated Binance Coin (BNB), Tron (TRX), Dash (DASH), and Dogecoin (DOGE) by pairing with Tether (USDT) and Binance USD (BUSD) stablecoins.
Binance Pay was developed by top crypto exchange Binance. It rolled out its beta version to start processing peer-to-peer payments last month.
Earlier this month, its first released fully-fledged mainnet started accepting both merchant-based and peer-to-peer transactions.